Recording Now Available
The Baby Boomer Transition: What The Data Teaches Us About The Next Generation of Patients, How Their Preferences Differ, and The Most Effective Marketing Approach to Attract Them
Your Hosts for This 60-Minute Online Event:
Chelsea Treseder

Co-Founder, My Vitals Pro

Chelsea is a Co-Founder of My Vitals Pro, the audiology & hearing care industry's business intelligence platform. She has spent her entire career in medical device Sales & Marketing roles. Chelsea’s first experience in the hearing care industry (outside of alphabetizing files in her parent’s audiology practice as a kid) was at InSound Medical where she was part of the original team who launched Lyric, the world’s 1st invisible hearing aid. Chelsea spent a number of years there and also at Phonak after they acquired InSound before joining her family businesses, which include a 7-location audiology practice in Northern California and a practice development services group. Chelsea has also worked in marketing roles in other medical device industries, including diabetes, dental, orthodontic, and more. Chelsea has a B.A. in Communication Sciences & Disorders from California State University, Chico (2005) and an MBA from the University of North Carolina at Chapel Hill’s Kenan Flagler Business School (2014). After hours, Chelsea likes to keep working and spend time with her family.

Oli Luke

Co-Founder, Orange & Gray

Oli Luke is a marketing strategist behind some of the most successful private practice hearing care clinics in North America.  After building a digital marketing group and a direct mail company in the UK, Oli met the hearing care industry in 2017. 

With a small group of clinics across Texas, he implemented several unique industry-first ideas which delivered record results for driving upgrades and online growth (which have seen become industry norms.). 

Following demand for further help and ideas, he founded private consultancy group Orange & Gray alongside Phil M Jones to partner with a small number of high-performing private practices to help them to accelerate growth, set benchmarks of excellence, and spearhead the future of private practice through the Baby Boomer transition.

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